Color Trends for 2020

Images Courtesy of Adobe Stock. Left to right: Leandro Crespi / Stocksy United, Katarina Simovic/ Stocksy United, Leandro Crespi / Stocksy United, Alexey Kuzma/ Stocksy United, Amsterdam/ Stocksy United, Liliya Rodnikova/Stocksy United

If you have seen The Devil Wears Prada then you know just how important color choices are in the fashion industry. Color palettes at New York’s Fashion Week held earlier this year, usually set the trends for the following year. It is no surprise then that these popular color trends make their way into other design markets as well. In fact, the packaging and graphics industries closely follow the fashion industry to decide on the best color choices and designs for that year. Below is the primary color of the year…blue, along with complimentary colors. These can be used together to create a variety of impressions.from classic and sophisticated to combinations that express the distinct personality of a brand without worrying about the colors being quickly outdated.

Autumn/Winter 2020/2021 NYFW Color Palette

2020 Pantone Color of the Year

Classic Blue

Autumn/Winter 2020/2021 Classics

Happy Designing!


Source: Pantone Fashion Color Trend Report