Brand refresh using new graphics and custom packaging to convey exclusivity and upscale “gift” upon presentation. Graphic design handled by the client’s agency with Rimco providing custom packaging, luggage tags, pens and wristlets.
The new brand colors developed were used throughout this presentation. The folder/box is covered in a pms matched grey linen cloth. To highlight the new branding, a cloth medallion with the updated logo is surrounded with a pms matched teal velour fabric to highlight the mark and attached to the front of the folder/box which is secured shut with a hidden magnetic closure. Once opened, a top flap opens displaying a message and a custom pen. The side flaps open revealing two custom luggage tags. The teal velour fabric is used throughout the presentation items. It frames the cloth medallion on the front of the folder and on the luggage tag spine and interior. The gift bag is made using the teal velour material and is embroidered with the updated logo. It zips closed holding the presentation folder and other materials. Custom colored silicone wristlets are attached to the teal gift bag for carrying. The new packaging defines the refreshed branding.